منابع مشابه
Consumers' Preferred Criteria for Hotel Online Booking
Online bookings of hotels have increased drastically throughout recent years. Studies in tourism and hospitality have investigated the relevance of hotel attributes influencing choice but did not yet explore them in an online booking setting. This paper presents findings about consumers’ stated preferences for decision criteria from an adaptive conjoint study among 346 respondents. The results ...
متن کاملConsequences of Customer Confusion in Online Hotel Booking
Consumer Confusion is a relatively new concept in consumer behavior research. Increasingly, consumers get swamped by a large variety of opportunities to choose, similar products and information, and the increasing complexity of products and services. While previous studies mostly explored the markets for convenienceand shopping-goods in the stationary retail industry, this paper investigates th...
متن کاملThe Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention
With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using...
متن کاملThe effect of website features in online relationship marketing: A case of online hotel booking
The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation Modeling was deployed to test research hypotheses. Findings highlight the importance of creating loyalty by focusing on both hedonic and utilitarian features. Affective commitment ...
متن کاملIntelligent Agent based Hotel Search & Booking System
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants PDA. M-commerce provides lot of services like Mobile ticketing, Mobile banking, Mobile location based services, Mobile auctions, Mobile purchasing and so on. This represents an incredible opportunity to enable mobile devices, a...
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ژورنال
عنوان ژورنال: Procedia Economics and Finance
سال: 2014
ISSN: 2212-5671
DOI: 10.1016/s2212-5671(14)00583-8